There is always something unique about people and every individual you deal with in life and in business. Each have different needs, desires and are in different situations in life. If you’re selling insurance coverage, you will be dealing with a great number of people in different situations, unique desires and needs.
It’s safe to say that in insurance, you can’t ever predict when the insurance leads you have will be ready to make the choice to buy the insurance products that you’re proposing to them. But even though you can’t predict when prospects will be ready to buy, you can always make use of your tools like your auto-responder to guide them through their buying decisions. So it is important that you make use of an effective autoresponder campaign.
With the use autoresponder, you keep track and keep in touch with all your prospects and with all your clients. You can send them email greetings on their birthdays and during holidays. You can also send them emails about your new products that can be of great help to them. If they’re in need of information about health insurance policy, you can send your medical insurance leads the information through autoresponder email. However, you have to ensure the quality of your autoresponder emails whether they are hot or cold leads or are already your current clients.
If you have a new insurance lead, you can program your autoresponder to send them a welcome email. Aside from that, you may also like to send follow-up emails within the next few days and emails about the proposals you have made out for them. If they’re not ready to sign an application yet, you can provide them with information they need or keep them updated with the best suited policies in the market.
Design an autoresponder campaign that could last for 6 months up to a year. On the average, you need to touch base with your prospects about six times before they decide to buy. So be patient and never loose hope. Be infront of your medicare leads continuously using your autoresponder.
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